Coming Soon: Asbestos - The Hidden Killer
Campaign re-launch 2 November 2009
Asbestos-related disease accounts for around 4000 deaths a
year, the biggest single cause of work-related deaths in Great Britain.
More people die as a result of exposure to asbestos than in road accidents.
The Hidden Killer asbestos campaign was launched in October
2008 following a regional pilot in North
West. The campaign succeeded in raising awareness of
asbestos risks – 8 out of 10 tradesmen were aware of the advert and 71% said
they had or planned to take further precautions.
To keep the message hitting home, HSE is running a similar
campaign this year, starting on 2nd November. It will aim to help
tradesmen and maintenance workers know when the might be working with asbestos
and what they can do to protect themselves.
The campaign will run for 4 weeks and will include:
• national radio and press advertising
• PR activity using real-life case studies
• a direct mail and
• online activity
Hidden Killer asbestos campaign
http://www.hse.gov.uk/asbestos/hiddenkiller/index.htm
